Canberra Times - Magical Merimbula Feature

Front Page - Print & Digital Flip Book

We’re thrilled to share that Merimbula was proudly featured in a dedicated tourism spread in The Canberra Times on Saturday 26th July 2025, putting our beautiful coastal town front and centre for readers across the ACT and surrounding regions.

This major media placement forms part of our ongoing strategy to raise awareness of Merimbula and the Sapphire Coast as a year-round destination of choice. With Canberra being one of our key drive markets, this feature is a valuable opportunity to inspire both new and returning visitors to explore all that our region has to offer.

Read the feature online here:🔗 View the flipbook

What Was Included?

The feature beautifully showcased Merimbula’s natural assets, local experiences, unique attractions and friendly coastal vibe, while highlighting several of our member businesses. It included coverage on:

• Outdoor adventure and marine wildlife experiences

• Local food and wine offerings

• Accommodation options

• Family-friendly activities

• Events and seasonal highlights

• Easy access from Canberra and regional NSW
  

This exposure aligns with our wider marketing objectives to increase midweek and shoulder season visitation, support our local tourism operators, and reinforce the message that Merimbula is more than just a summer escape — it’s a destination for every season.

Why This Matters

Features like this are earned media wins that help us promote Merimbula at scale — reaching thousands of potential travellers with high-quality, inspiring editorial content. Best of all, it’s the kind of storytelling that drives real engagement and visitor intent.

As a member-based organisation, our goal is to ensure your business and our region are visible, valued and visited. This is just one of the ways we’re working behind the scenes to drive awareness and support our visitor economy.

Want to Be Involved Next Time?

We’re always looking for member businesses, experiences, and stories to pitch to media. If you'd like to be considered for future features, or have a great story to share, let us know! The more we

collaborate, the stronger our collective voice becomes. To register your interest please email us directly via info@merimbulatourism.com.au